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Dana Kraft, president and founder of RarePoint Strategies, has provided strategic marketing consulting services to small, medium, and large-sized companies across the United States since 1987. She has led programs ranging from a few thousand dollars to multi-million dollar campaigns and has worked with small start-ups to Fortune 100 companies.

As a strategic consultant, Dana Kraft has the unique capability of combining in-depth traditional and online marketing knowledge with usability expertise and an understanding of the website development process. This well-rounded approach allows her to pinpoint unique strategies that are most critical to a company’s success.

Prior to launching her own company in 2000, Dana Kraft served as Managing Director and Corporate C.O.O. for a leading advertising agency in Seattle, Washington. She guided a team of 55 individuals and 3 offices in creating breakthrough programs utilizing both traditional and online marketing methods. Dana Kraft was then recruited to serve as Managing Director of a Seattle-based Web Development firm specializing in creating complex, dynamic websites and content management tools. There she led a group of 20 skilled developers, designers, and program managers in creating e-commerce, portal, and corporate websites.

In addition to her extensive traditional and online marketing experience, Dana Kraft has been heavily involved in web usability research since 1996. She has conducted usability studies with over 300 users in top metropolitan cities across the United States and has utilized that insight to create customer-preferred websites and online shopping models.  She has also conducted numerous market research programs utilizing written surveys, telemarketing research, and focus group studies.
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